Case Briefs 2017-05-19T12:47:36+00:00

Case Briefs

BrainSpores is your marketing and sales team- on demand.  From strategic marketing analytics to websites to sales and promotions, we can do it!  Below are three real-life cases that illustrate what you can expect from your new team. Since few people have time to read a full case study, we present them as “Case Briefs.”

5Ps Analysis

Strategic Marketing

Our client was struggling to remain competitive in a rapidly changing field.

Solution

A customized 5Ps analysis coupled with a customer segmentation study revealed a new, underserved market position they could claim. New marketing and sales collateral were drafted, pricing strategies implemented, and our partner gained a new category of customers.

Voice Study

Strategic Marketing

Our client received venture funding and needed to establish an immediate commercial presence within four weeks.

Solution

Competitor positions were mapped and a voice/brand study performed. Based on this info, we quickly launched new web and social sites with unique, desirable content for their target customers. Our partner is gain- ing strong customer leads from the downloadable content provided on the website.

Brand Awareness

Strategic Marketing

Our client needed to get their brand name into the mix for consideration by researchers.

Solution

Using BrainSpores’ Campus Ambassador Program, client flyers and promotions were placed within key academic campuses. Our partner is now achieving repeat sales in university research labs where prior they had no revenue.