Marketing clutter accumulates the same as the detritus in a teenager’s room. Worn tactics are tossed about the floor, taking up valuable space. The laundry basket is overflowing with campaigns that have outlived their usefulness but nobody really wants to take the initiative to clean them up. Out dated materials for sales reps are littered about, like old homework assignments. It's time to declutter!
Can you remember how fun (and forbidden) it was to draw on the wall when you were a kid? Or how excited you were when the teacher allowed you to use the classroom board? I’m so happy I have started doing it again – several times a week! I cannot imagine a day in my office without using our dry erase boards for creative collaboration. Aside from computers, they are the most useful and productive tools we have.
Even though I am risking exposing myself as being completely clueless, I want to share my story with you because I know I am not the only one who has utterly failed while asking for a raise. I want you to be more successful in getting a raise than I was, and in order to do this we will take a look back at the mistakes I made- and yes, it is plural.
“The spectacles of experience; through them you will see clearly a second time.” Henrik IbsenWhy leave your next project to chance? A proper debriefing on the project you just finished can give you a tremendously powerful launch on your next project. This type of project evaluation will formalize learning your successes and mistakes- allowing you to build on the former while avoiding the latter.
Are you a haggler or a negotiator? I was talking with a research colleague, and she was certain that she was a negotiator- but the more we discussed her actions and intents as she tried to purchase a PCR machine, the less certain we both became. While we may want to think we are good negotiators the truth is that we might actually be hagglers. To find out if you are a haggler or negotiator, answer two quick questions.
Introduce one of these Brainwriting techniques in your lab for idea generation, and you can get hundreds of research ideas in a short amount of time.